Connecting the Deskless Workforce

Greg was appointed Orion’s Chief Executive Officer in January 2020 after serving as President and Chief Operating Officer from April 2019 and is a member of the company’s Board of Directors. He is responsible for the company’s vision, global strategy, and day-to-day operations. In this role, he leads the critical emergence of the company as a foremost global leader in the enterprise Voice Activated Business Automation category within the Workstream Collaboration / Connected Workforce sector. His focus is on accelerating the company’s leading market position and global growth.

Greg is a veteran executive and entrepreneur in enterprise technology. He recently served as President and Chief Operating Officer of global SaaS leaders HighQ (acquired by Thomson Reuters) Eka Solutions Inc., and notably served as the Executive Vice President of Triple Point Technology, the global leader for in-cloud commodities management software. At Triple Point, Greg drove the company’s record software industry-leading 5x revenue and earnings growth over seven consecutive high-growth years. He led the successful global expansion strategy, integrated eight acquisitions and grew the company to 16 global offices, 450 marquee corporate customers on six continents, over 900 employees as well as to seven consecutive INC 500 awards. In the summer of 2013, he and his two partners completed the successful sale of Triple Point to ION, in one of the largest enterprise software deals of the year.

Prior to Triple Point, Greg served as Executive Vice President for Netkey Technology, Inc. (acquired by NEC), iMediation Inc. (acquired by OpenText) and Vice President at Datalogix International (IPO, acquired by Oracle). He started his career in sales and management at IBM after graduating with a BA from Connecticut College.

Greg serves on the boards of Connor Industries Inc., Harris Freeman & Company Inc., and The Everest Leadership Academy (a not-for-profit entity in leadership mentoring for less-advantaged students with academic promise).

Jesse Robbins is Executive Chairman and Co-Founder of Orion Labs. Jesse served as Orion’s CEO from 2014 to 2020. Jesse serves on the board of Heavybit, the program that helps developer and infrastructure tools startups succeed.

Prior to Orion, Jesse was founder & CEO of Chef, the leader in cloud automation, used by thousands of companies like Amazon, Facebook, Google, and Microsoft. He also founded the Velocity Web Performance & Operations Conference and edited the Web Operations book. He is credited as a creator of the DevOps movement. Prior to founding Chef, Robbins served as Amazon’s “Master of Disaster” where he was responsible for Website Availability for every property bearing the Amazon brand.

Jesse is a volunteer Firefighter/EMT and Emergency Manager.

Greg Albrecht co-founded Orion Labs in 2013 and serves as its Chief Technology Officer.

Prior to Orion Labs, Mr. Albrecht helped lead a development team at Splunk, where he was heavily involved in building the company’s second major product, Splunk Storm. In addition to his technical expertise, he is also an active EMT and a startup veteran with an extensive background in technology infrastructure and software development.

Michael Schwartz is the Chief Marketing Officer of Orion Labs. Michael leads all global marketing functions including strategy, product positioning and messaging, digital, press and analyst relations, communications, and events. He is a frequent contributor to leading risk management, supply chain, energy, and manufacturing publications.

Michael brings 20 years of CMO experience to Orion Labs. He previously served as CMO at six B2B enterprise software companies, including ION Commodities, Allegro Development, Eka Software Solutions, Triple Point Technology, and Information Builders. His experience spans a broad range of companies from early-stage startups to billion-dollar companies, with expertise in building B2B marketing programs from the ground up.

Roopa Misra brings to Orion a strong track record of customer leadership at high-growth enterprise software providers. At Orion, she is responsible for customer operations which includes all critical customer-facing functions including Customer Success, Support, Professional & Technical Services, and Supply Chain. She will oversee the entire customer lifecycle.

Roopa has a proven record of leading B2B enterprise teams that drive customer success and sustained revenue growth. She joins Orion from Geoforce after seven years leading customer and commercial operations, and prior, she worked as an executive at Triple Point Technology, spanning the company’s growth from $20m to $180m. Misra previously held roles at Excelergy, Allegro Development Corp., and Texas Instruments. She holds a BS in Mechanical Engineering from The Johns Hopkins University, a MS in Engineering from The University of Texas, Austin, and an MBA from Southern Methodist University.

Ellen Juhlin is Head of Product at Orion. Ellen leads development for Orion SaaS solutions including platform services, automation and voice bots, hardware, firmware, iOS and Android mobile apps, and cloud-based solutions. Ellen defines Orion’s product roadmap and is responsible for growing Orion’s relationships with government customers.

Prior to Orion, Ellen held product development roles at Meyer Sound with a focus on digital audio platforms, used by major live entertainment companies including Disney and Cirque du Soleil.

Daniel de Mos leads the Finance division for Orion Labs, driving strategic initiatives across financial and administrative operations. Daniel provides a data-driven, growth mindset to the FP&A, corporate finance, and technical accounting functions to support Orion as it scales.

Daniel is a SaaS technology finance executive with over 25 years of professional experience in such industries as fintech, IT security, marketing automation, POS/payments, and real estate.

Over the last decade, Daniel has served in financial leadership roles with Omnivore Technologies, MyVest Corporation, Selling Simplified Group, and BrightTALK Inc. He has experience in establishing new revenue streams, improving operational efficiency and product margins, leading international expansions, and overseeing business model conversions from service-based to software.

Daniel holds a BA and graduate degree in Management Studies from Wilfrid Laurier University in Waterloo, Ontario and an MBA from Arizona State University in Tempe, AZ. He has also attained CPA designations in both the US (Arizona) and Canada (Ontario) and is a voluntary member of the Steering Committee of the San Francisco chapter of the CFO Leadership Council.

Mort Jensen is Head of Sales at Orion, responsible for driving high levels of sustainable business growth globally. Mort leads the company’s GTM sales strategy, across both direct and indirect sales channels, establishing key relationships with large enterprises and mid-market companies in hospitality, field services, transportation, and heavy industry markets.

A technology industry veteran, Mort comes to Orion with over 20 years of experience. Prior to joining Orion, Mort was Head of Channels at Samsung SDS America, the enterprise software and solutions arm of the Samsung group, where he launched the company’s channel sales program in the US and abroad. Prior to Samsung, Mort held sales and channel leadership positions with Egnyte (Gartner Magic Quadrant Leader), Meraki (acquired by Cisco), Good Technology (acquired by Motorola) and 4INFO (acquired by mBlox) among others.

Clara is Head of People Operations and Culture. In this role, she focuses on creating a highly adaptive organization where people are encouraged to innovate and collaborate across teams, and where Orion employees have everything they need to perform their best, feel supported, and thrive. Clara is responsible for all aspects of Human Resources including talent acquisition, leadership coaching, learning and development, engagement, total rewards, and building an inclusive, high-performance company culture.

Prior to Orion, Clara worked within Human Resources across multiple industries, managing employees across all 50 states and Canada. Clara is the chapter head for Culture Collective, Austin, TX chapter and an alum of the San Francisco State University HR Management Program.