Who We Are
Orion is the leader in voice-activated business communication and automation for the mobile, frontline workforce.
Our customers are global enterprises transforming their productivity, compliance, and worker safety with Orion’s unique combination of real-time communications, context, and automation. With a focus on hospitality, transportation, logistics, and field services, we provide cloud-based enterprise services including alert workflows, indoor positioning, geofencing, language translation, Health, Safety, & Environment (HSE) compliance checklists, and more.
Orion is based in San Francisco, CA and is backed by leading investors including Avalon Ventures, Argentum Capital, and Allen & Company LLC.
Greg was appointed Orion’s Chief Executive Officer in January 2020 after serving as President and Chief Operating Officer from April 2019 and is a member of the company’s Board of Directors. He is responsible for the company’s vision, global strategy and day-to-day operations. In this role, he leads the critical emergence of the company as a foremost global leader in the enterprise Voice Activated Business Automation category within the Workstream Collaboration / Connected Workforce sector. His focus is on accelerating the company’s leading market position and global growth.
Greg is a veteran executive and entrepreneur in the enterprise software industry. He recently served as President and Chief Operating Officer of global SaaS leaders HighQ (acquired by Thomson Reuters) Eka Solutions Inc., and notably served as the Executive Vice President of Triple Point Technology, the global leader for in-cloud commodities management software. At Triple Point, Greg drove the company’s record software industry-leading 5x revenue and earnings growth over seven consecutive high-growth years. He led the successful global expansion strategy, integrated eight acquisitions and grew the company to 16 global offices, 450 marquee corporate customers on six continents, over 900 employees as well as to seven consecutive INC 500 awards. In the summer of 2013, he and his two partners completed the successful sale of Triple Point to ION, in one of the largest enterprise software deals of the year.
Prior to Triple Point, Greg served as Executive Vice President for Netkey Technology, Inc. (acquired by NEC), iMediation Inc. (acquired by OpenText) and Vice President at Datalogix International (IPO, acquired by Oracle). He started his career in sales and management at IBM after graduating with a BA from Connecticut College.
Greg serves on the boards of Connor Industries Inc., Harris Freeman & Company Inc. and The Everest Leadership Academy (a not-for-profit entity in leadership mentoring for less-advantaged students with academic promise).
Jesse Robbins is Executive Chairman and Co-Founder of Orion Labs. Jesse served as Orion’s CEO from 2014 to 2020. Jesse serves on the board of Heavybit, the program that helps developer and infrastructure tools startups succeed.
Prior to Orion, Jesse was founder & CEO of Chef, the leader in cloud automation, used by thousands of companies like Amazon, Facebook, Google, and Microsoft. He also founded the Velocity Web Performance & Operations Conference and edited the Web Operations book. He is credited as a creator of the DevOps movement. Prior to founding Chef, Robbins served as Amazon’s “Master of Disaster” where he was responsible for Website Availability for every property bearing the Amazon brand.
Jesse is a volunteer Firefighter/EMT and Emergency Manager.
Greg Albrecht co-founded Orion Labs in 2013 and serves as its Chief Technology Officer.
Prior to Orion Labs, Mr. Albrecht helped lead a development team at Splunk, where he was heavily involved in building the company’s second major product, Splunk Storm. In addition to his technical expertise, he is also an active EMT and a startup veteran with an extensive background in technology infrastructure and software development.
Daniel de Mos leads the Finance division for Orion Labs, driving strategic initiatives across financial and administrative operations. Daniel provides a data-driven, growth mindset to the FP&A, corporate finance, and technical accounting functions to support Orion as it scales.
Daniel is a SaaS technology finance executive with over 25 years of professional experience in such industries as fintech, IT security, marketing automation, POS/payments, and real estate.
Over the last decade, Daniel has served in financial leadership roles with Omnivore Technologies, MyVest Corporation, Selling Simplified Group, and BrightTALK Inc. He has experience in establishing new revenue streams, improving operational efficiency and product margins, leading international expansions, and overseeing business model conversions from service-based to software.
Daniel holds a BA and graduate degree in Management Studies from Wilfrid Laurier University in Waterloo, Ontario and an MBA from Arizona State University in Tempe, AZ. He has also attained CPA designations in both the US (Arizona) and Canada (Ontario) and is a voluntary member of the Steering Committee of the San Francisco chapter of the CFO Leadership Council.
Mort Jensen is Head of Sales at Orion, responsible for driving high levels of sustainable business growth globally. Mort leads the company’s GTM sales strategy, across both direct and indirect sales channels, establishing key relationships with large enterprises and mid-market companies in hospitality, field services, transportation, and heavy industry markets.
A technology industry veteran, Mort comes to Orion with over 20 years of experience. Prior to joining Orion, Mort was Head of Channels at Samsung SDS America, the enterprise software and solutions arm of the Samsung group, where he launched the company’s channel sales program in the US and abroad. Prior to Samsung, Mort held sales and channel leadership positions with Egnyte (Gartner Magic Quadrant Leader), Meraki (acquired by Cisco), Good Technology (acquired by Motorola) and 4INFO (acquired by mBlox) among others.
Ellen Juhlin is Head of Product at Orion. Ellen leads development for Orion SaaS solutions including platform services, automation and voice bots, hardware, firmware, iOS and Android mobile apps, and cloud-based solutions. Ellen defines Orion’s product roadmap and is responsible for growing Orion’s relationships with government customers.
Prior to Orion, Ellen held product development roles at Meyer Sound and South Coast Repertory.
Ryan Klausner leads Orion’s customer-facing success and support operations around the world. Ryan has a strong background in client management, customer training, support, onboarding best practices, and account management. He has serviced numerous tier-1 clients such as Uber, Disney, Rio Tinto, Marriott, Facebook, and Google.
Prior to joining Orion, Ryan held B2C and B2B Customer Experience (CX) leadership roles with smart-city leader Lattis and the City of Vancouver, where he successfully completed a major digital transformation within their 311 departments. A frequent speaker at CX conferences, Ryan is passionate about finding new and innovative ways to add value and delight customers while supporting their communication needs.
Clara is Head of People Operations and Culture. In this role, she focuses on creating a highly adaptive organization where people are encouraged to innovate and collaborate across teams, and where Orion employees have everything they need to perform their best, feel supported, and thrive. Clara is responsible for all aspects of Human Resources including talent acquisition, leadership coaching, learning and development, engagement, total rewards, and building an inclusive, high-performance company culture.
Prior to Orion, Clara worked within Human Resources across multiple industries, managing employees across all 50 states and Canada. Clara is the chapter head for Culture Collective, Austin, TX chapter and an alum of the San Francisco State University HR Management Program.